For those of us who have not quite fully let go of their need for analogue photography, it was a sad, sad day in June 2008 when the news about Polaroid shutting down a series of  their film production labs broke. Many of us frantically ran to eBay and put ludicrous bids on boxes of 600 film only to be beaten to the punch by another desperate film lover. All hope seemed lost until finally, a tiny ray of hope was sparked in the form of the Impossible Project.

“The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.”

They only have one year to find affordable production methods to start manufacturing this important piece of photographic history so if you love photography, or know someone who does, spread the word and support the team! Maybe you have the knowledge to help spark the reinvention? Or perhaps you have $28us to purchase a tee to wear with pride and hope? Every little bit helps! Save the Polaroid!

Posted by L.A. Sarah